In any sales environment sales leads are more valuable ounce for ounce than gold. And in dealing with sales leads the biggest mistake that anyone can make is to assume that the rules of lead follow up and conversion are the same for Internet generated enquires, as those from traditional sources. That is the conclusion that anyone will arrive at when they have read ‘The Pro’s Guide to Converting Internet Leads’, a powerful, free of charge new guide written and published by home improvement Internet expert Barry Dunlop, and sponsored by eBuilders Ltd, owners of www.ConservatoriesOnline.com and other consumer advice sites.

In this lively and entertaining 35-page booklet, which is available as a download from this site, Barry establishes some clear principles about how leads that arrive by way of the Internet should be tackled. And with many within the home improvement industry stumbling rather than marching forcefully to embrace fully the Internet and its potential, it is also likely that any response generated as a result of such forays will also be treated with a lack of vigour.

The first and most important way of dealing with Internet leads, asserts Barry, is to deal with them NOW! The key to the Internet is immediacy – people that cast their net out into cyberspace are doing so because they have a question to which they want an immediate answer. Accordingly the surfer will be impressed by a fast and thorough response, and conversely dismiss anything else. It is also likely, says Barry, that the enquirer will have used several sites so it is important to develop a distinctive and professional approach that separates you from the rest.

Barry, who was a direct salesman before realising the potential of the Internet as a sales tool and creating one of the first home improvement web sites in the World, considers the Internet entirely from a direct sales point of view. Studiously avoiding geek-talk ‘The Pro’s Guide to Converting Internet Leads’ is a coffee-break read but one that may provide the most wisely invested few minutes it is possible to spend. It deals with the use of third party web sites, auto-responders, the use of email to respond and indeed, the very nature of and psychology behind Internet leads.

Sections include how to make money by using the right words, 10 Tips for selling on the Internet, how to use Google to research the lead and special notes for sales managers. A guide to terminology will also allow a degree of interpretation when dealing with cyberbabble-speaking so-called ‘experts’.

To request a free copy of this Guide – Please Visit the Internet Sales Leads Download Page

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